After doing a bit of reading about link building I found out something. It won’t come as a surprise to SEO experts, but to us normal folks it can be a shock when you first find out.
Viral linking could do harm to your web site.
Yep, it surprised me too. It turns out that Google and other search engines may penalize you for taking part in a viral linking campaign. So instead of your site climbing up the search results, it could actually plummet.
Because of this I’m removing ViraLink and ViralTags from this blog. I urge others who’ve taken part to do the same. I hate to do it, because I like seeing my Technorati Authority increase, but I have to. I’ll have to build links the old fashioned way, by improving my site, keeping it updated and making it something worth searching for.
Update August 7th:
After getting a comment asking for proof, I replied by posting this link to an article about reciprocal linking. it uses real estate sites as an example, but it could apply to viral linking as well. I thought I’d go ahead and add it to the relevant posts for those who may not read the comments.
Here’s what Google says about it. Link schemes policy.
[tags]viral linking, ViraLink, ViralTags, SERP, PR, SEO, Search Engine Optimization, Page Rank, Link Building[/tags]